
The Secor Story

Welcome to the maritime city of New London and SECORS AUTO CENTER, INC, 545-575 Broad Street, New London, CT. Secor's has several Brand locations on the strip - Secor Volvo Cars ay 575 Broad St, Secor Lotus at 545 Broad Street, Secor Subaru at 501 Broad St, Secor Subaru Service at 18 1st Ave. and Secor Chrysler Dodge Jeep RAM at 409 Broad St, New London.Â
Secor's been known as the "go to" new and used car dealership serving our Navy's Military as well as EB, Pfizer and more local business, for decades. Owner principal, Charlie Secor, Jr., founded Secor's Auto in 1971 on a small lot where he displayed and serviced quality, low mileage used cars. Looking for a used car from a dealer they could trust, people came to Secor's in New London from Colchester, Old Saybrook, Norwich, and other points in Connecticut and Rhode Island.
 When military service called the young Charlie Secor to serve his country, he joined the Army and completed basic training and was stationed in Washington, D.C., at Walter Reed hospital. At that point, he turned the responsibility of the day to day running of the dealership over to Charlie Secor, Sr. and Virginia Secor, his parents. Charlie Jr. frequently returned whenever he had military leave, so the path between D.C. and New London was well worn.
In the early 1980s Charlie became the new and used car dealer of New London for SAAB imports, his first import franchise, which was perfectly suited for the New England landscape and weather conditions. He met his future wife, Julia, when she entered the dealership in search of a red SAAB to transport her to her new job, and struck up a conversation with Charlie, thinking him the owner's son. Married in 1989, Charlie pursued further development of their business by adding Volvo to the line, another distinctive Swedish franchise, in 1992. Expanding our import market, Secor Auto Center added Secor Subaru in 1995. We also added Secor Chrysler Dodge Jeep Ram, in 2012, which was acquired from Linder Dodge. Shortly thereafter, Charlie ventured into High Performance Sports vehicles and added Secor Lotus in 2014. Lotus ads a lot of smiles and fun to the dealer group and proudly resides at 545 Broad Street, New London, CT. Â




We Provide High-Quality New and Used Cars and Customer Service.  SECORS AUTO CENTER, INC serves New London, Stonington, Mystic, Old Lyme, Lyme, Old Saybrook, Madison, Norwich, New Haven, Colchester, and beyond! We want to make the process of buying a great New or Used vehicle easy, exciting, and fun. That's why we strive to provide a low-pressure environment that invites customers to explore at a pace that's right for them. We're here to support you in the buying process, answer all your questions and ensure you have the facts you need to make an educated decision. We have a skilled and knowledgeable sales team with many years of experience satisfying our customers' needs.Â
Our Product Specialists (sales staff) are dedicated to helping you find the vehicle that best meets YOUR desires and needs! Our staff at Secor Auto Center is extremely knowledgeable and devoted to serving our customers. We pride ourselves on our staff having careers not just jobs in helping customers achieve their dreams and satisfy their needs.Â
Here at Secor Auto Center we consider you a friend of the Secor family because we are committed to doing business with integrity and respect. You can expect to be treated like family and professionally whether you are purchasing or having your vehicle serviced or detailed with us. Come down to our dealership and see the Secor difference!