About Us

Why Buy From Secor Auto Group

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

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Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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  1. Secor Auto Group

    409-575 Broad St.
    New London, CT 06320

    • Sales: 860-442-3232
  2. Secor Collision Technology

    575 Broad Street
    New London, CT 06320

    • Sales: (860) 442-3232
  3. Secor Chrysler Dodge Jeep RAM

    409 Broad St
    New London, CT 06320-3700

    • Sales: (860) 443-8335
  4. Secor Subaru

    501 Broad St
    New London, CT 06320

    • Sales: (860) 442-2323
  5. Secor Volvo Cars

    575 Broad Street
    New London, CT 06320

    • Sales: (860) 442-3232
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Get in Touch

  • Contact our Sales Department at: 860-442-3232
  • MondayClosed
  • Tuesday9:00AM - 6:30PM
  • Wednesday9:00AM - 6:30PM
  • Thursday9:00AM - 6:30PM
  • Friday9:00AM - 5:00PM
  • Saturday9:00AM - 5:00PM
  • SundayClosed

Serving the New London area, Secor Auto Group, located at 575 Broad St. in New London, CT, is your premier retailer of new and used Subaru, Saab, Volvo, Chrysler, Dodge, Jeep, Ram, Pre-owned Lotus vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal car, truck or SUV today!


Welcome to the maritime city of New London and Secor Auto Center!  Secor has been known as the "go to" new and used car dealership in New London for decades.  Owner principal, Charlie Secor, Jr., founded Secor Auto in 1971 on a small lot where he displayed and serviced quality, low mileage used cars.  Looking for a used car from a dealer they could trust, people came to Secor in New London from Colchester, Old Saybrook, Norwich, and other points in Connecticut and Rhode Island.  When military service called the young Charlie Secor to serve his country, he joined the Army and completed basic training and was stationed in Washington, D.C., at Walter Reed hospital.  At that point, he turned the responsibility of the day to day running of the dealership over to Charlie Secor, Sr. and Virginia Secor, his parents.  Charlie Jr. frequently returned whenever  he had military leave, so the path between D.C.and New London was well worn.

 In the early 1980s Charlie became the new and used car dealer of New London for SAAB imports, his first import franchise, which was perfectly suited for the New England landscape and weather conditions.  He met his future wife, Julia, when she entered the dealership in search of a red SAAB to transport her to her new job, and struck up a conversation with Charlie, thinking him the owner's son. Married in 1989, Charlie pursued further development of their business by adding Volvo Cars to the line, another distinctive Swedish franchise, in 1992.

At Secor Volvo Cars the goal is to provide you with the customer experience of a lifetime!  While Volvo technology has become more complex to give you the drive, safety, and features you want, the buying and service experiences should be anything but complicated.  We offer one-stop shopping - from test drive, to Volvo education, delivery, and service down the road.  DISCOVER THE JOYS OF A NEW VOLVO FROM OUR NEW LONDON, CT DEALERSHIP.

Expanding our import market, Secor Auto Center added Secor Subaru in 1995.  The new and Pre-Owned Subaru Superstore in New London, serves Westerly RI, Norwich CT and East Lyme selling new and used cars. Our auto technicians perform a detailed inspection on every used car, truck, SUV and van at our Connecticut Subaru dealership, so you can feel confident you're buying a quality vehicle.  While Secor Subaru is the premier location to buy certified used Subarus, we also stock used cars made by many of the world's top automakers.

In 2012 SECOR AUTO CENTER moved to incorporate distinguished American brands to their offerings opening SECOR Chrysler, Jeep, Dodge and Ram in their newly remodeled showroom on Broad St., down the road from Secor Volvo and Secor Subaru, heading toward the center of historic New London. Then in 2014 added Secor Ram Commercial.  In 2021 Secor Ram Commercial evolved into our biggest thing yet, Secor Ram Commercial Center.  Where we can sell and service Commercial Trucks and Vans up to 30,000 lbs.  We invite drivers to stop by our showroom to browse our vast inventory of new Chrysler, Dodge, Jeep and RAM models and arrange for a test drive.  Our current inventory features the best-selling names and Secor's offers what you want such as the Chrysler 200, Town & Country, Dodge Charger, Dart, Jeep Grand Cherokee, Wrangler and RAM 1500!  Conveniently located off 3 minutes off of I-95 and near I-395, main New London thoroughfares, and historic downtown New London, Secor is a family name of businesspeople and U.S. veterans trusted for decades in the New London community. 

Secor Lotus redefines the rule book, never standing still.  Through Lotus' history, innovation of the road and track has been central to Lotus's success.  At the root of its DNA is Colin Chapman's obsession with lightweight, and so it continue:  "Simplify, then add lightness,"  was his philosophy before minimalism became a high street term.  "Adding power makes you faster on the straights, subtracting weight makes you faster everywhere."  The most traditional Lotus solution is the one with the least parts effectively deployed.  These days, Lotus's expertise in lightweight architecture has enabled it to be a leader in green vehicle technology.  This is critical for the times we live in, along with performance and driving pleasure.   

We Provide High-Quality New and Used Cars and Customer Service.  SECOR AUTO CENTER serves New London, Stonington, Mystic, Old Lyme, Lyme, Old Saybrook, Madison, Norwich, New Haven, Colchester, and beyond!  We want to make the process of buying a great New or Used vehicle easy, exciting, and fun.  That's why we strive to provide a low-pressure environment that invites customers to explore at a pace that's right for them.  We're here to support you in the buying process, answer all your questions and ensure you have the facts you need to make an educated decision.  We have a skilled and knowledgeable sales team with many years of experience satisfying our customers' needs. 

Our Product Specialists (sales staff) are dedicated to helping you find the vehicle that best meets YOUR desires and needs!  Our staff at Secor Auto Center is extremely knowledgeable and devoted to serving our customers.  We pride ourselves on our staff having careers not just jobs in helping customers achieve their dreams and satisfy their needs. 

Here at Secor Auto Center we consider you a friend of the Secor family because we are committed to doing business with integrity and respect.  You can expect to be treated like family and professionally whether you are purchasing or having your vehicle serviced with us or detailed.  Come down to our dealership and see the difference!